ChatGPT is CEO of a company!

April 15, 2023

You might have thought that the title was clickbait. Nope! It is true. Joao Ferrao de Santos, an angel investor, made GPT-4 his CEO while he acted as an Executive Assistant. By the time of this writing, he invested 1000 euros into this business and has a real business set up on a Shopify store, and already secured an angel investment of 2500 USD 🤯. He intends to run this business for 30 days.

Let’s recap his journey.

Choice of business & brand name

Santos asked GPT-4 - what business to start with a constraint of investing 1000 euros and giving only 1 hr of time daily. GPT-4 gave 3 ideas:

  • Social media management
  • Online courses
  • Printed Apparel

Santos wasn’t keen to take up service businesses for a 30 day experiment, so he picked up printed apparel. Now he asked GPT-4, to give suggestions on brand name.

Courtesy: Joao Ferrao de Santos

With further prompts and discussion, AIstheticApparel was chosen as the brand name.

👇 The Business Plan

Next Santos asked ChatGPT to develop a 10-point business plan as if it is the CEO of AistheticApparel. This was the plan given by ChatGPT.

Very clear recommendation to use Printful as the dropshipping supplier. Next on the pricing decision, it recommended to go with 35 euros as the t-shirt price. After this ChatGPT was asked to give a brief for the logo and the brief was fed to Midjourney and the logo was generated.

🤔 The First Product and beyond…

Now the first product of AistheticApparel needs to be designed and our AI CEO was asked to suggest a brief for the t-shirt. This would again be fed into our AI designer, Midjourney.

More highlights:

  • Angel investment of $2500 closed for 25% of the company. AI drafted the term sheet and the shareholders’ agreement.
  • ChatGPT was asked to suggest a tag line. Out of all its suggestions, it chose ‘Wear the Future’.
  • When the first T-shirt quality was bad, AI-CEO created a PR post and letter to address the irate customers.

Well, this shows the power of detailed prompts and provides clear human feedback at points where the AI gave vague answers. Will AI autonomously be able to run a company? At this stage, I don’t think so. But who knows - the future is having many possibilities.

😃 AI Humour

AI can't make such genius memes

🛠️ Tool of the Day


This tool calls itself an AI co-founder who can ideate and build a pitch for your startup. With this tool, you can convert ideas to slides.  

💬 Prompt of the Day

I want you to act as a screenwriter. You will develop an engaging and creative script for either a feature-length film or a Web Series that can captivate its viewers. Start with coming up with interesting characters, the setting of the story, dialogues between the characters, etc. Once your character development is complete – create an exciting storyline filled with twists and turns that keep the viewers in suspense until the end. My first request is “I need to write an action drama movie set in Bangalore.”

Reference: awesome-chatgpt-prompts.

See if this prompt gives you an engaging story that entertains you.

Past Newsletters

Consistency in UI Design

February 18, 2023

Data Driven Design

February 6, 2023
320,000+ people have already
signed up, what are you waiting for?
Subscribe Now