• Setting marketing objectives
• Market & Competitor Research Understanding the marketing funnel & customer journey
• Identifying target audience segments
• Creating a Buyer Personal
• Developing a value proposition
• Deep dive into important terms & metrics in digital marketing
• Understanding Media- Paid, Shared, Owned, and, Earned
• Overview of digital marketing channels - Inorganic and Organic
• Choosing the right channel mix for your business
• Case studies of each channel

• Message Matching
• Ad Copy – Foundation
• Writing ads that get people to click
• Ad Creative – Foundation
• Designing ads that get people to buy
• Popular Ad Copy Frameworks
• Audience Stages
• Funnel creation & mapping
• Ad Teardown
• Audience Research Tools
• VOC Research
• Value proposition – Frameworks
• Ad Copy – Frameworks & Formulas

• Fundamentals of Performance Marketing
• Value Proposition, Ad Copy/Creative and Tests
• Advanced Conversion Tracking
• Deep Dive into Facebook and Google Ads
  

• Setting up Google Webmaster Tool
• Understanding Campaign types and structure
• Exploring different keyword match types and their impact
• Types of Search Ads
• Crafting compelling ad headlines and descriptions
• Understanding bidding options and strategies for maximum ROI
• Creating search campaign structure from scratch
• Campaign tracking and performance management
• Exploring various types of Audiences in Google Ads
• The Art of Display & Discovery Advertising
• Mastering Video Advertising on YouTube
• UAC Campaigns: Unleash the Power of Automation for Explosive Growth
• Campaign performance management with data-driven decision making

• Fundamentals of social media marketing
• Deep diving into social media channels
• Content strategising for Social Media Channels
• Different forms of social media marketing
• Introduction to generative AI in context of social media marketing

• Overview of Facebook Ads
• Understanding the Objectives, Metrics to track, Buying Type & Facebook Algorithm
• Exploring various types of Audiences in Facebook Ads Manager
• Bid Strategies, CBO VS ABO and FB Funnel
• Understanding all the ad platforms and placements
• Types of Facebook Ads (Static, Carousel, Video, etc)
• Setting up your Facebook Ad Account for Scale & Success
• Learn to determine ROAS accurately
• Dashboard ROAS VS Realized ROAS
• Campaign Performance analysis and optimization
• Ad automation - RevealBot/Madgicx
• Automation Possibilities, Martech Stacks
• Rule Automation, Creative Automation Platforms
• Email Automation, Omni-Channel Messaging + Tools

• Setting up ad accounts, billing, and payment options
• Understanding LinkedIn demographics and audience targeting options
• Using LinkedIn Audience Insights to research your target audience
• Building custom audiences with LinkedIn Lead Gen Forms
• Understanding Linkedin Ads analytics and metrics
• Using LinkedIn Ads Manager to track performance
• Best practices for analyzing and improving campaign performance
• Using Linkedin conversion tracking
• Utilizing Linkedin retargeting and lookalike audiences
• Leveraging Linkedin's ad targeting optionsAd Network-Programmatic
• Alternative Ad Networks - Quora, Buysell. Carbon, App UA Channels, Programmatic, Hyper, OmniStep into the world of targeted Apple Search Ads
• Master the Art of Optimizing Amazon Ads
• Native Advertising: Captivate Audiences with Taboola, Outbrain, and Yahoo
• Quora Ads: Learn to drive traffic, generate leads, and build brand authority

• Overview: State of Brand marketing in the new age
• Brand Identity: Understanding your brand, audience & competition
• Brand Identity: Brand Positioning, Archetypes and Pillars
• Brand Presence: Insights, Campaign Planning and Creative Strategy
• Brand Presence: Channel Strategy
• Brand Governance: Measurement, reputation and team building

• Conversion tracking importance
• Cookies FLOC Campaign Builder
• Reading Analytics & User Life Cycle Events
• GA4 Dashboard Reporting & Funnel Path Analysis
• Segment Overlap Cohort & User Lifetime
• Reading Attribution Projects In Google Analytics Setting
• Google Analytics For Your Website (Blogger WordPress, Custom)
• Set Up Of Microsoft Clarity Hotjar Free Heat Maps & Session Recordings
• Understanding Conversion Events Theory Implement Different Events (B2b) In GA
• Setting Events B2C Google Analytics Custom Report Dashboard
• GTM Implementation Theory+ E-Com Tracking
• User Behavior, Reading Mixpanel KPI Trends Finance, E-Commerce & SaaS
• Mobile App Conversion Tracking
• Segment Essentials
• Matomo-Web Analytics Tool Demo

• CRO: Influencing revenue multipliers
• Marketing x CRO
• How to get repeat buyers/increase frequency?
• How to increase AOV?
• How to increase acquisitions?
• Mobile App CROWeb-form analytics
• Heatmaps – Click maps & Scroll maps
• A/B testing
• Visitor recordings - The ultimate truth
• Cart abandonment
• Common CRO mistakes
• Performance Marketing Media Planning

• Understand various types of prompts in AI.
• Explore use cases of AI tools in different marketing channels.
• Analyze customer data to determine preferences and provide personalized recommendations.
• Optimize ad copy and design through AI techniques and strategies.

• Introduction to Data Visualisation and its Techniques
• Types of Charts/Representations
• Data Studio - Introductions, Building Blocks, Data Sources
• Types of Data Connectors
• Pull data via multiple filters
• Live Case Work - Preparing a live dashboard with a real-time problem statement

• Introduction to Webflow

• Build an Ed-Tech Website

• Build Personal Portfolio Website

• Build Database Driven Websites

• Analytics, SEO, & Promotion

• Clone the website of a billion-dollar Indian Startup

• Master niche identification and refinement for targeted content creation.
• Learn effective profile optimization for enhanced online presence.
• Gain insights into impactful Twitter content creation and strategy.
• Discover techniques for increasing engagement and follower growth.
• Acquire networking skills and access extensive resources for Twitter success.

• New Age Demand Generation & Content Marketing Models for B2B
• Account Based Marketing (ABM)
• Demand Generation via Thought Leadership
• B2B Content Marketing
• Industry Advisory Board (IAB)
• Build a career in B2B!
  

• 360 Degree strategic app marketing approach
• App store optimization
• Retention and lifecycle marketing
• App Marketing Analytics and tracking
  
• Approach the Job Market with the knowledge of this app marketing

• Real-time campaign construction from scratch
• Why & How behind advertising
• Jaccard analysis to establish product feature
• Measure the impact of “effective advertising"